A marketing solution covering all the essentials

Few marketing automation platforms provide the control and flexibility needed to cater to both B2B and B2C markets. But this is just one of the reasons to consider using Adobe’s Marketo for your organisation’s MA needs.

Profile

Whether you’re a medium-to-large B2B or B2C enterprise, Marketo provides a robust platform that offers control to your organisation’s Sales and Marketing teams. Marketo’s ability to integrate with many other systems, including CRM, is also one of its key strengths.

Challenges

Peter is the CMO of a major automotive manufacturer. He needs the marketing departments for both the commercial division and the consumer division to be able to scale their marketing campaigns across a large target market. His challenges include:

The marketing team needs to be able to create email templates and other assets without much technical knowledge.
The organisation needs a solution that is scalable across different units in order to keep costs down.
Sales teams from all divisions need a solution that provides meaningful insight and high-quality data about prospects.
Because other systems are already in place, a marketing automation platform that integrates seamlessly with current systems is required.

Solution

Marketo delivers a comprehensive platform that addresses most businesses’ MA needs. It is able to pivot between business-to-business and business-to-consumer marketing requirements. The ability to customize tailored messages to specific target markets addresses situations where tailoring communication is paramount to success by:

Tailoring marketing messages to specific audiences based on important demographic and firmographic criteria.
Enabling salespeople by providing information on prospect behaviour that offers valuable insight usable in the sales process.
Providing marketers an open-ended platform in deciding how to approach objectives for customer acquisition and retention.
Integrating seamlessly with the systems and platforms already in place so there’s no imperative to start from scratch.

Conclusion

B2B Digital’s experience with Marketo for B2B and B2C marketing campaigns provides enterprise organizations the ability to create an engagement marketing and analytics engine full operational from one central marketing database.

B2B Digital helps organisations to use Marketo to achieve their automation objectives.

Further Reading

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Salesforce Pardot Use Case

The real value of Pardot happens after implementation when all marketing tasks capable of automation are set-up and monitored.

Read Use Case
...
Salesforce Sales Cloud Use Case

When a business needs to equip Sales with the tools to win customers in competitive industries, Sales Cloud is ideal.

Read Use Case
...
Adobe Marketo Use Case

Marketo is a flexible and widely-used MA platform that helps organisations to automate and measure engagement, tasks and workflows.

Read Use Case

How do you make the most of this flexible platform?

Marketo is one of the most popular MarTech platforms around. Not surprising, given its flexibility in catering for B2B & B2C. Need some help launching marketing campaigns and measuring results to see if they’ve hit the KPIs? Get in touch.

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